SRB
A Word from the Artistic Director
Olja Jacobs
Belgrade is a city of powerful artistic energy and rich cultural tradition. The idea behind this programme is simple: to create a space where artists and audiences can meet, share music, ideas and creative inspiration. Through concerts, exhibitions, conversations and workshops, we want to show how art can be part of everyday life and a source of personal and collective wellbeing. We invite you to experience these moments of art and creativity together.
About the project
One city. Countless creative worlds.
The programme brings together musicians, visual artists, writers and other creative authors through a series of artistic events in Belgrade. Through concerts, exhibitions, workshops and conversations with artists, audiences have the opportunity to experience art as a space for encounter, exchange of ideas and creative inspiration.
The programme encourages collaboration between different artistic disciplines and opens new possibilities for creative dialogue between artists and audiences.
Ložionica — The Heart of the Encounters
The programme will be held in the space of Ložionica, a contemporary cultural venue in Belgrade whose architecture and atmosphere provide an inspiring setting for concerts, exhibitions and artistic encounters. Ložionica is not just a building — it is a symbol of the new cultural Belgrade.
Programme Structure
Six encounters in one month
The Month of Creativity and Wellbeing encompasses six intertwined segments that together form a unique and comprehensive artistic story.
Musical Encounters
Concerts of classical and contemporary music
Multimedia Events
Programmes combining music, movement and light installations
Visual Art
Photography exhibitions and contemporary artists
Literary Encounters
Conversations with writers and literary evenings
Creative Workshops
Workshops for young people and audiences
Art and Wellbeing
Workshops dedicated to breathing, sound and the development of mindfulness
Vision for the Future
The programme begins with a series of events during 2026, with the goal of bringing together artists and audiences through the shared experience of art — with the intention of gradually growing into an annual programme dedicated to art and wellbeing.
In the coming years, the programme is planned to develop as a continuous cycle of artistic events connecting different areas of creativity and encouraging dialogue between artists and audiences. Throughout the year, the programme will evolve through thematic months dedicated to different areas of creativity and art.
Month of Creative Innovation
Month of Health
Month of the Book
Month of Young Talents
Month of Music
September 2026
September 2026 will be the month in which the BUPBAP Festival programme will be presented to audiences for the first time through a series of artistic events at Ložionica. During this month, audiences will have the opportunity to discover the various segments of the programme through concerts, exhibitions, literary encounters, workshops and conversations with artists — heralding a rich annual cycle of artistic events.
Programme Opening
The opening evening will bring together artists, guests and audiences with artistic performances and a brief introduction to the idea and programme of the BUPBAP Festival.
Music Programme
During the festival, audiences will have the opportunity to attend concerts spanning different musical styles, from classical music to contemporary musical projects and artistic collaborations.
Visual Art and Multimedia
The programme includes original exhibitions, photography projects and multimedia installations exploring contemporary forms of visual expression.
Literary and Educational Programme
Literary evenings, conversations with authors and creative workshops aimed at audiences of all generations.
Art and Wellbeing
A special part of the programme dedicated to workshops and artistic encounters exploring the connection between creativity, sound, breathing and personal wellbeing.
Creative Practices Encounters
Conversations and artistic encounters bringing together artists from different fields and encouraging the exchange of ideas and new creative collaborations.
Encounter 01
Musical Encounters
The central part of the BUPBAP Festival is formed by concerts presenting an authentic encounter between classical music, contemporary interpretations and interdisciplinary artistic projects. The programme brings together renowned artists, established ensembles and promising young musicians, creating a space for outstanding performance and vibrant artistic exchange.
Each concert is conceived as a complete artistic experience — not merely a performance of music, but an encounter between audience and performers in a dialogue that transcends the boundaries of genres and eras. The goal is to create concert experiences that inspire both discerning audiences and those who are just discovering the world of music.
Encounter 02
Multimedia Artistic Projects
A special part of the festival programme is dedicated to contemporary artistic forms that unite music, movement, visual arts and light design within a single performance. Such projects emerge at the intersection of artistic disciplines — where classical performance meets contemporary technology, and music enters into dialogue with the body, space and light.
Multimedia projects play an important role in bringing art closer to new generations of audiences. Through powerful and innovative artistic experiences, the festival opens a space of encounter between contemporary art and a wider audience.
Encounter 03
Photography and Visual Art
Annual Solo Exhibition
Each year, the BUPBAP Festival organises an original photography exhibition dedicated to a single artist. This programme presents contemporary photographers who explore themes of identity, art, society and culture through their work.
The exhibition becomes a space for an intimate encounter between the public and contemporary visual expression — a place where photography speaks what words cannot. Through this segment, the festival actively contributes to the development of photography as a vital area of creative practice.
Encounter 04
Literary Encounters
The programme includes interactive literary workshops and conversations about books, aimed at audiences of all generations. Through encounters with writers, moderated conversations and creative workshops, audiences gain the opportunity to actively participate in literary creation and the interpretation of contemporary literature.
This segment builds bridges between literature and other artistic disciplines. Music, photography and visual art become a context for new readings and understandings of literary expression, while literature enriches the perception of all other forms of artistic expression.
Encounter 05
Educational Encounters
The BUPBAP Festival gives particular attention to its educational programme for young artists and students of artistic faculties. The aim is to give young talents the opportunity to encounter experienced artists and a professional artistic environment through various forms of work and learning.
1
Masterclasses
Intensive lectures and workshops with renowned artists from the region and around the world
2
Mentoring
Individual work with professional musicians and artists through a long-term process
3
Workshops and Open Rehearsals
An open creative process that takes audiences behind the scenes of artistic work
4
Interactive Concerts
Special programmes for children and young people that make music a vivid and accessible experience
Encounter 06
Art and Wellbeing
One of the special segments of the BUPBAP Festival is dedicated to the connection between art, personal development and wellbeing. The festival starts from the idea that creativity and health form a natural whole — that artistic creation emerges from inner balance and personal vitality.
The programme includes workshops, lectures and experiential sessions dedicated to connecting art and personal wellbeing, encompassing systemic constellations, breathing exercises and sound therapy. This approach is not reserved for artists alone — it is intended for all who seek balance between their inner world and outward activity.
Health as a Whole
Mental Health
Systemic constellation workshops and psychoeducational programmes that help in understanding relationships, emotions and inner blockages
Breathing Exercises
Mindful breathing techniques that reduce stress, improve concentration and restore the body to a state of balance
Sound Therapy
Using vibration and sound as tools for deep relaxation, regeneration and awakening of creative potential
Holistic Approach
Integration of the physical, mental and spiritual aspects of health as the foundation for a full and creatively fulfilling life
Project Goals
Why the BUPBAP Festival?
The BUPBAP Festival emerges from the desire to create an open space for the encounter of artists and audiences, where different artistic disciplines are connected through a shared creative experience. The programme is focused on creating an inspiring artistic environment in which music, visual art, literature and education become part of the city's living cultural dialogue.
Promotion of Art and Creative Expression
The festival presents different artistic forms and contemporary creative practices, opening space for new artistic experiences and encounters between audiences and creators
Support for Young Artists
Through workshops, mentoring and educational programmes, the festival gives young talents the opportunity to encounter experienced artists and gain invaluable artistic experience
Audience Development
The festival programme is designed to bring art closer to a wider audience and encourage new interest in music, literature, photography and contemporary artistic forms
Connecting Artistic Disciplines
The festival encourages encounters between different areas of creativity — music, visual arts, literature, education and wellbeing — creating space for new ideas and creative collaborations
Artistic Collaboration and Exchange
The programme brings together artists from Belgrade, the region and Europe, fostering artistic encounters, the exchange of experiences and new forms of collaboration
Cultural Significance of the Festival
The BUPBAP Festival contributes to the enrichment of Belgrade's contemporary cultural scene through a programme that brings together artists, authors and audiences in a shared space of creative encounter
The Cultural Significance of the Festival
The BUPBAP Festival contributes to the enrichment of Belgrade's contemporary cultural scene through a programme that brings together artists, authors and audiences in a shared space of creative encounter. Through concerts, exhibitions, literary programmes, workshops and artistic encounters, the festival opens space for new ideas, inspiration and dialogue between different artistic disciplines.
The programme encourages collaboration between artists from Belgrade, the region and Europe, creating a vibrant network of artistic encounters and creative exchange. The BUPBAP Festival has the potential to become a recognised annual artistic event that gathers audiences around music, visual art, literature and contemporary creative practices, contributing to the development of an open and dynamic cultural scene in the city.
Festival by the Numbers
6
Programme Segments
Music · multimedia projects · photography · literature · educational programmes · art and wellbeing
1
Unique Location
Ložionica — a contemporary cultural space in Belgrade whose atmosphere provides an inspiring setting for concerts, exhibitions and artistic encounters
360°
Cultural Experience
A programme connecting different artistic disciplines and offering audiences a complete experience of music, visual art, literature and creative practices
∞
Creative Potential
The festival brings together artists and audiences through an open space of encounter, inspiration and new creative collaborations
Invitation to Collaborate
Let's create new artistic memories in Belgrade together
The BUPBAP Festival invites companies, institutions and partners who recognise the value of art and culture to support this unique programme of artistic encounters. Through collaboration with the festival, partners become part of an event that brings together artists and audiences through concerts, exhibitions, literary programmes, workshops and creative encounters.
Supporting the festival is an opportunity to jointly contribute to the development of an inspiring cultural programme in Belgrade and to create unforgettable artistic experiences for audiences.
Festival Sponsorship Packages
Main Festival Partner
  • Exclusive position as main partner
  • Logo on all festival materials
  • Prominent promotion in media and communications
  • Opportunity to organise a special event
Gold Partner
  • Logo on promotional materials
  • Brand presence at key events
  • Promotion through the festival's digital channels
  • Visibility in festival spaces
Programme Partner
  • Support for a specific programme segment (music, literature, workshops)
  • Brand presence at that programme's events
  • Promotion through festival communication channels
Festival Friend
  • Support for the realisation of the festival
  • Logo on the festival website
  • Inclusion in the partner acknowledgement programme
Special Collaboration Opportunities
Concert Partner
Exhibition Partner
Educational Programme Partner
Art & Wellbeing Partner
Youth Programme Partner
Why Support the BUPBAP Festival?
Connecting Your Brand with Art
An opportunity to associate your brand with creativity and a contemporary cultural event, reaching an inspired and educated audience
Developing Belgrade's Cultural Scene
By supporting the festival, you directly contribute to the development of Belgrade's vibrant cultural life and the creation of new artistic experiences
Unique Artistic Encounters
The festival brings together different artistic disciplines and generations, providing a unique platform for collaboration and innovation
Our Team
Behind the BUPBAP Festival stands a dedicated team of artists, authors and collaborators who share a common passion for art, creativity and cultural encounters.
Olja Jacobs, Artistic Director
Phone: +381 69 771 173
Dr Jelena Đorđević, Creative Director
Phone: +381 62 773 886